If you haven’t seen the TED Talk – The Way We Think About Charity is Dead Wrong, then it’s about time you did. In this 19 minute presentation Dan Pallotta speaks about the double standards we have for the profit and non profit business structures. The community has been led to believe that charities can provide for their causes without paying for overheads including marketing and wages. To make money non profits need to fundraise and this costs money.
It is essential for non profit organisations to invest in advertising and marketing. They need to be allowed time to gain success from their innovations and experiments.
Charities need the support from their donors, and other stakeholders, to create a sustainable business model. This video is a great resource to be shared with Board Members when hoping to get an understanding of why your organisation needs to invest in fundraising.
As Pallotta says, “Let’s change the way we think about changing the world.”