Fish Community Solutions Coach and Strategise

Keeping your Data Golden

Every good fundraiser knows that key to their success is an accurate and tidy database of donors and prospects. Sometimes this is a challenge for many organisations as people move or pass away and it’s difficult to keep up to date..

Launched in 2012, The Australian Bereavement Register (TABR) is helping organisations cleanse their databases by removing names and addresses of people who are deceased. This project has been welcomed by the public as continuing to receive mail can be painful for friends and relatives of the deceased person.

Cleansing data can include removing duplicates, deceased persons as well as name and address validation, correction and relocation.

Alliance Data is one organisation that offers this service. They work directly with the bereaved to gather fully permissioned verified records.

Find more information on the Australian Bereavement Register here.

Getting your Direct Mail Right

direct mail

For many organisations, direct mail is a fabulous tool used to connect with new donors, engage loyal donors and generate income for your cause. So it’s important that you do all you can to get it right.

Fish has put together a little checklist of the nine most important questions you should ask of your appeal.

1.    Is your material donor focused?
2.    What response do you want?
3.    Will your donors be able to follow and comprehend you?
4.    Do you tell a story?

For the remaining five questions, and more details on the first four, please email The Fish Chick and request a copy of the Direct Mail nine questions help sheet.