A new report has emerged based on four years of research by a collaboration of Australian universities. Having The Last Word Will Making and Contestation in Australia can be of help to non profits when planning their bequest programs.
The report revealed only 16% of individuals found it important to include a charity in their will. The majority of these people were women and people without children.
Charities are advised to differentiate their bequest programs from other non profits while keeping it as just one part of their overall fundraising program.
22% of people intended to make a will but had not yet meaning that they were all potential donors.
Having the last word
Registering for My Bequest is a good option for your organisation if you are looking to receive more bequest income or do not have your own bequest strategy in place.
For $660 your organisation will be profiled both online and in the hardcopy of My Bequests Directory. The directory is then promoted to more than 37,000 Australian law and financial advisory firms across Australia and seniors organisations.
My Bequest is Australia’s only online and hardcopy bequest directory. Registration takes only 15 minutes and potential bequest donors can request information and make a bequest to you online with your organisation receiving an email advising you of this immediately.
For more information, click here.