The Unfunded List

So many grants are written and so many are often left unfunded, even the good ones, simply because there is not enough money to be distributed to every good grant.

More and more today, we are also told by philanthropic bodies that they cannot provide feedback due to the sheer volume of proposals they review. So how do you know if what you’re writing fits into the ‘good’ category or if there are substantial improvements to be made. This proves very challenging.

But now, a relatively new organisation called Unfunded List is supporting organisations working for social outcomes by providing ‘thoughtful and candid feedback’ about unfunded proposals.

If your proposal is selected, it is reviewed (for a minimal fee of $100) by an expert in the field and your proposal and associated feedback is added to the Unfunded List website.

Visit the Unfunded List website…

Donor Retention is Key

The adage that it’s cheaper to retain a current donor than find a new one is bandied around a lot in fundraising, but I’m beginning to wonder if it’s really understood.

If so, why are so many charities seemingly more concerned about attracting new donors than taking care of the ones they already have – no matter how small that list may be.

Sure, growing our databases is important to our organisations’ survival and ability to have further impact, but unless we have literally zero donors, it will always be more important to retain the ones we have and develop those relationships. So how can we do this?

Donor care is critical. I cannot emphasise that enough. Small improvements in donor retention can have tremendously large improvements in the long-term success and stability of your fundraising.

A fantastic piece of advice from donor relationship expert, Simon Joyaux is to:

First, believe deeply – in your heart and then in your brain – that donors matter.

For more tips from other fundraising experts have a read of this article from npENGAGE here.

Tick of Approval

In an effort to build the public’s trust in charities, the Australian Charities and Non-profit Commission (ACNC) developed the Registered Charity Tick late last year.

This visual stamp of approval can be used by all registered charities to give reassurance to the public that they are transparent, accountable and registered with the ACNC Charity Register.

So, if you are registered with the ACNC – and we certainly hope you are and if not, you’re at least working towards it – it’s something you should take the time to download and use on your website, emails and other marketing materials where possible.

Visit the ACNC website for more information here.

Good Governance is Vital

The Governance Institute of Australia is the only independent professional association with a sole focus on whole-of-organisation governance. Among other things, they provide online knowledge resources with a wealth of guidance on how to think through and manage particular governance issues.

The Institute have prepared a series of Good Governance Guides in governance and risk management specific to the charity sector. These Guides comprise practice that demonstrate good governance in a range of situations including board structure, conflicts of interest and issues to consider when developing a communications policy.

For more information visit their website here.

Doing Digital Donations Better

Most charities now have an online mechanism for donating, but just how user-friendly are they?

In the first research of its kind, Parachute Digital have mapped the digital donation experience donors have in Australia, against our supporters’ expectations. They discovered that only four out of 100 charities ranked above 70% to give their donors a great online experience.

Their report, The Digital Donation Experience: Expectations vs Reality, summarises what donors really want in an online experience with their favourite charities. It also provides an insight into the seven things you need to do to improve your online donations.

Download the report and learn how you can improve your online experience for your donors here.