A recent survey revealed that more than half of all Australians do no formal exercise, and despite this alarmingly high number of sedentary lifestyles, more than 63 percent of the population expressed a desire to lose weight. Go figure. Clearly, as a nation our actions aren’t living up to our actions.
Well, whilst this isn’t driven by a charity, one Aussie company is trying to change that by encouraging a change in people’s attitudes to exercise and fitness. It’s clothing brand, Lorna Jane, who have created Active Nation Day.
Taking place this Sunday, September 30th, Active Nation Day is part of the Move Nourish Believe campaign and encourages all Australians to get moving and engage in physical activity. For more than twenty years the brand has inspired women to not only look great when exercising, but to actually get active, and now it’s hoping to get the entire nation moving.
After doing some research with Roy Morgan in late 2011, Lorna Jane realised that we are one inactive country and wanted to play a part in making a shift. Founder, Lorna Jane Clarkson says of the initiative:
“It’s time for the women of Australia to invest in their health and wellbeing and take the first step towards living an active life. Lorna Jane is taking the next crucial step to bring about a fitting change and inspire the nation to get moving.”
They developed the following promotional video to discuss the issue.
As part of the campaign, you can download the free Lorna Jane iPhone app and track your runs, walks or cycles via GPS, motivating you to move for the movement. Once you have completed the workout, you can upload it to the Now Move It website and track it along with your friends’ and the rest of the nation’s activities.
To get involved in some of the free activities happening around the country – check it out here.
While The Fish Chick has been writing Thank You Thursday blogs for some time now, it is the first time I can incorporate one of my personal passions into a post. I’m thrilled to acknowledge Lorna Jane Clarkson, the Lorna Jane brand and the Move Nourish Believe movement for their efforts to not only inspire a nation of women to be fit, but now also tackling Australia’s issues of inactive lifestyles and obesity head on. A brilliant effort.
See you in the pond,
The Fish Chick.
P.S Just quietly, I might add, I’ve been a huge LJ fan for a long time and one of the best things about running my own business is being able to make my LJ wear my unofficial uniform. So an extra little thanks from me too. Lol. ❤