The Fish Chick (aka Bianca Crocker) will be facilitating a fundraising masterclass at the Fundraising Institute of Australia’s (FIA) 2019 Conference in Melbourne, from 27 February to 1 March.
Many millennials prefer to make their payments on a monthly basis, so how you can you engage younger donors on a day like #GivingTuesday and beyond?
npENGAGE has featured a fantastic article on how to turn a single-time donor from a day like #GivingTuesday into a lifetime donor.
Writer Jenny Toldeo says;
As a millennial, I prefer to pay costs monthly—even if that means spending a little more.
And I’m not alone. 92% of millennials have active service subscriptions.
It’s just more feasible for me to give $20 monthly than it is to make a one-time $200 donation. Yes, you read that right! Understanding a situation like mine is crucial to running a successful sustainer giving program.
One organization broke the cycle. After I made my first gift, our relationship flourished. I’m now a proud lifetime supporter. Why? They followed a strategy I like to call the “Vowel Method.”
The Vowel Method has five elements: Accessible, Educational, Impactful, Open, and You. Let’s take a closer look.
See which countries are the most generous, as the Charities Aid Foundation (CAF) World Giving Index reveals where 146 countries rank for three giving areas: donating money, volunteering and helping a stranger.
Now in its ninth year, the Charities Aid Foundation (CAF) World Giving Index looks at charitable behaviour around the world and shares insights into the nature of giving and trends in global generosity.
The CAF World Giving Index 2018 is based on data collected over a five year period (2013-2017). It includes results from 146 countries collected throughout 2017. Each country is ranked for three giving behaviours:
- Helping a stranger
- Donating money
- Volunteering time
What are the key findings from the CAF World Giving Index 2018?
- Giving has increased in developed countries; a welcome reversal of the decline we saw last year amongst most of the top- scoring Western countries.
- The giving gap between the continents is closing. For example, five years ago there was a 7 percentage point gap between the index scores of the Americas and Africa. Now it stands at just 1 percentage point.
- More people around the world reported helping a stranger and volunteering their time in 2017, but the proportion donating money has declined for the second year in a row.
March was a busy month, with The Fish Chick presenting three different presentations at two conferences. The Collins & Co Not-for-profit Conference was held at the MCG on 15th March and the inspiring Susan Alberti AC was the keynote speaker.
Bianca’s two presentations, The Power of People and Key Tools for Small Charity Success, were well received and some attendees provided some really lovely feedback.
Excellent presentation Bianca. Many thanks. Your clarity and relaxed style makes it a pleasure to listen to you.
The Fish Chick was thrilled to here Sue speak about respect, responsibility and making a difference. And as a successful businesswoman and philanthropist, Sue told her story of passion, generosity and an incredible ability to take on the seemingly impossible and triumph.
Bianca was also later both delighted and honoured to meet Sue in person, and, as a fellow Western Bulldogs fan, have her sign a copy of her biography, The Footy Lady.
In an effort to continue to reach out to charities and fundraisers, Fish has created a Facebook group called ‘The Fundraising Pond‘.
This social group hopes to be an engaging online space for fundraisers and non-profit peeps, especially those from start up and emerging charities, to share ideas and learn from each other.