A personal story of Parkinsons Disease The Fish Chick

Shaking Things Up: In loving memory of The Fish Chick’s Dad

Many of you may know about my Dad’s health challenges this year or may remember a very personal Thank You Thursday article I wrote a few years ago about his Parkinson’s diagnosis. The kind feedback I received at that time was lovely and I felt so supported. With that in mind, I wanted to honour my Dad once more and share the news that sadly he passed away earlier this month. It’s been a tough month for our close-knit Crocker clan, but we are reminding ourselves of how lucky we were to have him at the helm for as long as we did.

Thank you to those of you who have sent heartfelt condolences over the past few weeks as this news has filtered out. The kind messages and emails have been warmly received. Fish has never been just a job for me, it’s a vehicle that allows me to create positive change and has grown into a little community that I hope is making a difference.  It’s provided me with the opportunity to meet many incredible people and work with some amazing charities, and sometimes I have to pinch myself to see if I’m dreaming.

My Dad was a good and much-liked business man most of his life and I know he would be just as proud of this business I have created as I am, and that makes me really happy. Thank you for being my inspiration and mentor, with the wisdom and love that you readily shared, Dad. I love you too and will miss you every day.

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Just over three and half years after I wrote this original Thank You Thursday article about Shake it Up Foundation, my Dad and his Parkinson’s diagnosis, I have a sad update to share.

Dad lived with Parkinson’s Disease for over five years with reasonably slow progression, but earlier this year he got quite unwell and things rapidly worsened. We were told that it is likely he had Lewy Body’s Dementia, which is a form of Parkinsonism, but also a form of dementia. All of these conditions are challenging to diagnose as they are so closely related and can often be misdiagnosed.

After a few difficult months of increasingly failing health, sadly, we lost our dear Daddy Fish peacefully on the morning of 2nd November 2019.

I’m so very, very sad that he is gone, but feel so very fortunate and proud to have been able to call him my Dad. He will be remembered as an incredible man of great strength, positivity and love for his family.

We’ve established a fundraising page in his memory to fund research into Parkinson’s Disease with the Shake It Up Foundation and I know Dad wouldn’t expect any less from his fundraising gal.

https://shakeitup.grassrootz.com/in-memory/in-loving-memory-of-richard-crocker

Central Coast NFP Forum Bianca Crocker

Donor Relationships & Fundraising: Central Coast NFP Forum 2019

Last month The Fish Chick presented a keynote at the Central Coast NFP Forum, hosted by Fortunity.

The team at Fortunity have very generously shared the full presentation on donor relationships and fundraising.

From this presentation you will learn:

  • Key tips for engaging your supporters
  • Why your donors are your true heroes
  • The most important word in fundraising
  • Ways to build your community support
direct mail appeal fundraising tips

9 questions for getting your Christmas Appeal right

For many organisations, this is the time of year to start preparing a direct mail Christmas Appeal.

Direct mail is a fantastic tool used to connect with new donors, engage loyal donors and generate income for your cause. So it’s important that you do all you can to get it right.

Fish has put together a little checklist of the nine most important questions you should ask of your appeal.

The Nine Most Important Questions to Ask of Your Appeal

 

  1. Is your material donor focused?  Use less ‘we, our, us’ and more ‘you, your, you’re’

Be sure to speak to the donor needs, not those of your organisation.

  1. What response do you want?

Be sure you know your audience. Visualise them and your desired response from them. With DM you want audience to open, read and donate.

  1. Will your donors be able to follow and comprehend you?

Organise your material. Tell them what you’re going to tell them, tell them, and tell them again. First and last times are most critical. Transitions are the readers’ road map.

  1. Do you tell a story?

You need to draw the reader in. Create a picture in their mind about what is happening. Be specific. And be relatable.

  1. Who is the letter from?

The signatory should be the most influential person in the organisation who is willing to put their name to the letter. This needs to be the same person every time so they can build a relationship with your donor base. (If you want a different view point, have a story within their letter)

  1. Does the letter speak head to heart?

Balance emotions with facts, but be sure to make facts relevant so people understand. Balance ‘benefits’ and ‘features’. Personalise as much as possible even if with ‘you’.

  1. Do you use appropriate language and tone?

Use correct basic grammar, but remember it must be conversational as more will be read and remembered. Use everyday language not jargon. It’s a conversation on a piece of paper.

  1. Have you used some persuasive writing techniques?

You want bite sized chunks – short words, sentences and paragraphs. Repetition. Alliteration. These need to be deliberate aspects to your material.

  1. Have you made the ask?

Ideally you will have three direct asks. One in the first 50% of the letter, one just before signature and one in the P.S.

donor behaviour report Australia 2019 CAF

Australia Giving 2019

The CAF Australia Giving report 2019 looks at trends in giving in Australia and displays key findings.

This infographic provides a fantastic summary of that latest report, but you can also read the full 16 page report here on Good2Give’s website.

CAF-Australia-Infographic

Australian charity sector fundraising statistics report

Good2Give is a not-for-profit organisation that makes it easy for businesses and donors to give, and publishes the latest research, knowledge, data and statistics on giving in Australia, New Zealand and from around the world with the CAF Global Alliance.

Bianca Crocker Collins and Co Conference for Not For Profits

The Fish Chick at the 2019 Collins & Co Not-for-Profit Conference

Are you a regional non-profit looking for a great conference you don’t have to travel for?

The Fish Chick will be speaking at this year’s Collins & Co Conference ‘Empowerment Through Knowledge’ in Melbourne on 14 March — and the best part is all session are available via video streaming.

Keynote speakers for 2019 include Dr Gary Johns, Commissioner of the Australian Charities and Not-for-profits Commission and Walter Mikac, Founder of the Alannah & Madeline Foundation.

Register by Friday 22 February 2019 and take advantage of the Early Bird pricing.

Designed specifically for the non-profit sector, the conference features expert speakers & topics that are relevant to all small and medium sized NFP organisations and provides the opportunity to network with you peers, other non-profit professionals and suppliers.

Bianca Crocker Collins and Co Conference for Not For Profits

The Fish Chick at the 2018 Collins & Co Not-for-Profit Conference.
FIA Conference Melbourne 2019 Fish Community Solutions Bianca Crocker

The Fish Chick’s Masterclass – FIA Conference 2019

The Fish Chick (aka Bianca Crocker) will be facilitating a fundraising masterclass at the Fundraising Institute of Australia’s (FIA) 2019 Conference in Melbourne, from 27 February to 1 March.

The masterclass will focus on creating a high performance small-shop fundraising team all while focusing on the health of the small-shop and those involved.