A new report by JBWere attempts to estimate the outlook for philanthropy and volunteering in Australia during the unprecedented combination of a major economic downturn and a significant global health crisis.
The Fish Chick presented at the Collins and Co 2020 Not-for-Profit Conference in Melbourne last month about the importance of donor engagement for fundraising success.
The team at Collins and Co have kindly shared the session online. You can watch the whole presentation below.
Many of you may know about my Dad’s health challenges this year or may remember a very personal Thank You Thursday article I wrote a few years ago about his Parkinson’s diagnosis. The kind feedback I received at that time was lovely and I felt so supported. With that in mind, I wanted to honour my Dad once more and share the news that sadly he passed away earlier this month. It’s been a tough month for our close-knit Crocker clan, but we are reminding ourselves of how lucky we were to have him at the helm for as long as we did.
Thank you to those of you who have sent heartfelt condolences over the past few weeks as this news has filtered out. The kind messages and emails have been warmly received. Fish has never been just a job for me, it’s a vehicle that allows me to create positive change and has grown into a little community that I hope is making a difference. It’s provided me with the opportunity to meet many incredible people and work with some amazing charities, and sometimes I have to pinch myself to see if I’m dreaming.
My Dad was a good and much-liked business man most of his life and I know he would be just as proud of this business I have created as I am, and that makes me really happy. Thank you for being my inspiration and mentor, with the wisdom and love that you readily shared, Dad. I love you too and will miss you every day.
Just over three and half years after I wrote this original Thank You Thursday article about Shake it Up Foundation, my Dad and his Parkinson’s diagnosis, I have a sad update to share.
Dad lived with Parkinson’s Disease for over five years with reasonably slow progression, but earlier this year he got quite unwell and things rapidly worsened. We were told that it is likely he had Lewy Body’s Dementia, which is a form of Parkinsonism, but also a form of dementia. All of these conditions are challenging to diagnose as they are so closely related and can often be misdiagnosed.
After a few difficult months of increasingly failing health, sadly, we lost our dear Daddy Fish peacefully on the morning of 2nd November 2019.
I’m so very, very sad that he is gone, but feel so very fortunate and proud to have been able to call him my Dad. He will be remembered as an incredible man of great strength, positivity and love for his family.
We’ve established a fundraising page in his memory to fund research into Parkinson’s Disease with the Shake It Up Foundation and I know Dad wouldn’t expect any less from his fundraising gal.
Last month The Fish Chick presented a keynote at the Central Coast NFP Forum, hosted by Fortunity.
The team at Fortunity have very generously shared the full presentation on donor relationships and fundraising.
From this presentation you will learn:
For many organisations, this is the time of year to start preparing a direct mail Christmas Appeal.
Direct mail is a fantastic tool used to connect with new donors, engage loyal donors and generate income for your cause. So it’s important that you do all you can to get it right.
Fish has put together a little checklist of the nine most important questions you should ask of your appeal.
The Nine Most Important Questions to Ask of Your Appeal
Be sure to speak to the donor needs, not those of your organisation.
Be sure you know your audience. Visualise them and your desired response from them. With DM you want audience to open, read and donate.
Organise your material. Tell them what you’re going to tell them, tell them, and tell them again. First and last times are most critical. Transitions are the readers’ road map.
You need to draw the reader in. Create a picture in their mind about what is happening. Be specific. And be relatable.
The signatory should be the most influential person in the organisation who is willing to put their name to the letter. This needs to be the same person every time so they can build a relationship with your donor base. (If you want a different view point, have a story within their letter)
Balance emotions with facts, but be sure to make facts relevant so people understand. Balance ‘benefits’ and ‘features’. Personalise as much as possible even if with ‘you’.
Use correct basic grammar, but remember it must be conversational as more will be read and remembered. Use everyday language not jargon. It’s a conversation on a piece of paper.
You want bite sized chunks – short words, sentences and paragraphs. Repetition. Alliteration. These need to be deliberate aspects to your material.
Ideally you will have three direct asks. One in the first 50% of the letter, one just before signature and one in the P.S.