CAF World Giving Index Fish Community Solutions

Charities Aid Foundation World Giving Index 2018

See which countries are the most generous, as the Charities Aid Foundation (CAF) World Giving Index reveals where 146 countries rank for three giving areas: donating money, volunteering and helping a stranger.

Now in its ninth year, the Charities Aid Foundation (CAF) World Giving Index looks at charitable behaviour around the world and shares insights into the nature of giving and trends in global generosity.

The CAF World Giving Index 2018 is based on data collected over a five year period (2013-2017). It includes results from 146 countries collected throughout 2017. Each country is ranked for three giving behaviours:

  • Helping a stranger
  • Donating money
  • Volunteering time

What are the key findings from the CAF World Giving Index 2018?

  • Giving has increased in developed countries; a welcome reversal of the decline we saw last year amongst most of the top- scoring Western countries.
  • The giving gap between the continents is closing. For example, five years ago there was a 7 percentage point gap between the index scores of the Americas and Africa. Now it stands at just 1 percentage point.
  • More people around the world reported helping a stranger and volunteering their time in 2017, but the proportion donating money has declined for the second year in a row.

Read the full report here.

Donor Retention is Key

The adage that it’s cheaper to retain a current donor than find a new one is bandied around a lot in fundraising, but I’m beginning to wonder if it’s really understood.

If so, why are so many charities seemingly more concerned about attracting new donors than taking care of the ones they already have – no matter how small that list may be.

Sure, growing our databases is important to our organisations’ survival and ability to have further impact, but unless we have literally zero donors, it will always be more important to retain the ones we have and develop those relationships. So how can we do this?

Donor care is critical. I cannot emphasise that enough. Small improvements in donor retention can have tremendously large improvements in the long-term success and stability of your fundraising.

A fantastic piece of advice from donor relationship expert, Simon Joyaux is to:

First, believe deeply – in your heart and then in your brain – that donors matter.

For more tips from other fundraising experts have a read of this article from npENGAGE here.