Keep Your Donors

thank-you-note11Pamela Grow is an author, coach, copy-writer & nonprofit marketing consultant.  Pamela specialises in helping small nonprofits develop and has been named as one of the top 30 Most Effective Fundraising consultants.

In her article 10 things that will make your donors say “Wow!”, Pamela gets together with ten charities to give us a few hints on how to keep donors.  The common theme through the list was board members reaching out to their donors.  Not to ask for money but to share ideas or just say ‘thank you’.  Handwritten thank you notes were popular, either from board members or people who have received benefits from the charity.  Releasing an impact statement and personally inviting your top 100 donors to your annual general meeting were other ideas.

To read the full article click here.

Converting One-off Donors

Individuals have never been so keen to take on challenges, or collect money for their chosen cause from friends and family.  Often social media is used very effectively, gaining reach to donors who may otherwise never have heard of your organisation. This is great; the problem lies in how to convert these one off donors into fundraisers themselves, or at least regular donors of your cause.

After conducting interviews PhD researcher Karen Sutherland gives us some insight into the tricky business of converting the ‘viral quotient’.  She tells us:

In the case of Not for Profit organisations, especially charities, it seems to involve more than just sharing content, but sharing inspiration.

Karen’s top three tips are:

  • Be grateful, not needy.
  • Don’t underestimate the power of email.
  • Ask the fundraiser to report back.

To read the full article on Karen’s very helpful top tips from Pro Bono Australiaclick here.