Central Coast NFP Forum Bianca Crocker

Donor Relationships & Fundraising: Central Coast NFP Forum 2019

Last month The Fish Chick presented a keynote at the Central Coast NFP Forum, hosted by Fortunity.

The team at Fortunity have very generously shared the full presentation on donor relationships and fundraising.

From this presentation you will learn:

  • Key tips for engaging your supporters
  • Why your donors are your true heroes
  • The most important word in fundraising
  • Ways to build your community support
direct mail appeal fundraising tips

9 questions for getting your Christmas Appeal right

For many organisations, this is the time of year to start preparing a direct mail Christmas Appeal.

Direct mail is a fantastic tool used to connect with new donors, engage loyal donors and generate income for your cause. So it’s important that you do all you can to get it right.

Fish has put together a little checklist of the nine most important questions you should ask of your appeal.

The Nine Most Important Questions to Ask of Your Appeal

 

  1. Is your material donor focused?  Use less ‘we, our, us’ and more ‘you, your, you’re’

Be sure to speak to the donor needs, not those of your organisation.

  1. What response do you want?

Be sure you know your audience. Visualise them and your desired response from them. With DM you want audience to open, read and donate.

  1. Will your donors be able to follow and comprehend you?

Organise your material. Tell them what you’re going to tell them, tell them, and tell them again. First and last times are most critical. Transitions are the readers’ road map.

  1. Do you tell a story?

You need to draw the reader in. Create a picture in their mind about what is happening. Be specific. And be relatable.

  1. Who is the letter from?

The signatory should be the most influential person in the organisation who is willing to put their name to the letter. This needs to be the same person every time so they can build a relationship with your donor base. (If you want a different view point, have a story within their letter)

  1. Does the letter speak head to heart?

Balance emotions with facts, but be sure to make facts relevant so people understand. Balance ‘benefits’ and ‘features’. Personalise as much as possible even if with ‘you’.

  1. Do you use appropriate language and tone?

Use correct basic grammar, but remember it must be conversational as more will be read and remembered. Use everyday language not jargon. It’s a conversation on a piece of paper.

  1. Have you used some persuasive writing techniques?

You want bite sized chunks – short words, sentences and paragraphs. Repetition. Alliteration. These need to be deliberate aspects to your material.

  1. Have you made the ask?

Ideally you will have three direct asks. One in the first 50% of the letter, one just before signature and one in the P.S.

Australian Charities Report 2017 Fish Community Solutions

ACNC Australian Charities Report

The Australian Charities and Not-for-Profits Commission (ACNC) has recently released the Australian Charities Report for 2017.

The Australian Charities Report 2017 is the fifth annual analysis of the information the ACNC receives from charities in their Annual Information Statements. Download the full report here.

Key findings include:

  • Total revenue of $146.1 billion
  • Government grants as a revenue source increased by $7 billion
  • Donations and bequests as a revenue source totalled $9.9 billion
  • 3.3 million volunteers across Australia’s charities
  • Most registered charities (36%) are ‘extra small’, a subset of small
  • 30% of charities reported their main activity was religious activities
  • 4,567 charities operate overseas
  • The most common overseas operating locations include:
    • India
    • Philippines
    • Papua New Guinea
    • Indonesia
    • New Zealand
Bianca Crocker speaks at 2019 Australian Camps Association conference

The Fish Chick at Australian Camps Association Conference

If you’re on the Sunshine Coast later this month, Bianca will be speaking at the 2019 Australian Camps Association Conference.

‘Telling Our Story’ is the theme for the event, being held on 27 and 28 June, and The Fish Chick will be presenting on story telling for donors.

Telling your story to a potential funder is no less important than sharing it with supporters or the community, but sometimes it can be trickier as questions can be complex and word limits are tight.

As someone who has extensive experience working with small organisations, Bianca’s presentation will be informative and provide effective tools to writing better grants, learn where to access them and understanding the philanthropic grant environment in Australia.

You can find out more about the conference here.

FIA Conference Melbourne 2019 Fish Community Solutions Bianca Crocker

The Fish Chick’s Masterclass – FIA Conference 2019

The Fish Chick (aka Bianca Crocker) will be facilitating a fundraising masterclass at the Fundraising Institute of Australia’s (FIA) 2019 Conference in Melbourne, from 27 February to 1 March.

The masterclass will focus on creating a high performance small-shop fundraising team all while focusing on the health of the small-shop and those involved.
Giving Tuesday 2018 donors Fish Community Solutions

Turning a New #GivingTuesday Donor into a Lifetime Donor

Many millennials prefer to make their payments on a monthly basis, so how you can you engage younger donors on a day like #GivingTuesday and beyond?

npENGAGE has featured a fantastic article on how to turn a single-time donor from a day like #GivingTuesday into a lifetime donor.

Writer Jenny Toldeo says;

As a millennial, I prefer to pay costs monthly—even if that means spending a little more.

And I’m not alone. 92% of millennials have active service subscriptions.

It’s just more feasible for me to give $20 monthly than it is to make a one-time $200 donation. Yes, you read that right! Understanding a situation like mine is crucial to running a successful sustainer giving program.

One organization broke the cycle. After I made my first gift, our relationship flourished. I’m now a proud lifetime supporter. Why? They followed a strategy I like to call the “Vowel Method.”

The Vowel Method has five elements: Accessible, Educational, Impactful, Open, and You. Let’s take a closer look.

READ MORE.