The Fish Chick (aka Bianca Crocker) will be facilitating a fundraising masterclass at the Fundraising Institute of Australia’s (FIA) 2019 Conference in Melbourne, from 27 February to 1 March.
Many millennials prefer to make their payments on a monthly basis, so how you can you engage younger donors on a day like #GivingTuesday and beyond?
npENGAGE has featured a fantastic article on how to turn a single-time donor from a day like #GivingTuesday into a lifetime donor.
Writer Jenny Toldeo says;
As a millennial, I prefer to pay costs monthly—even if that means spending a little more.
And I’m not alone. 92% of millennials have active service subscriptions.
It’s just more feasible for me to give $20 monthly than it is to make a one-time $200 donation. Yes, you read that right! Understanding a situation like mine is crucial to running a successful sustainer giving program.
One organization broke the cycle. After I made my first gift, our relationship flourished. I’m now a proud lifetime supporter. Why? They followed a strategy I like to call the “Vowel Method.”
The Vowel Method has five elements: Accessible, Educational, Impactful, Open, and You. Let’s take a closer look.
See which countries are the most generous, as the Charities Aid Foundation (CAF) World Giving Index reveals where 146 countries rank for three giving areas: donating money, volunteering and helping a stranger.
Now in its ninth year, the Charities Aid Foundation (CAF) World Giving Index looks at charitable behaviour around the world and shares insights into the nature of giving and trends in global generosity.
The CAF World Giving Index 2018 is based on data collected over a five year period (2013-2017). It includes results from 146 countries collected throughout 2017. Each country is ranked for three giving behaviours:
- Helping a stranger
- Donating money
- Volunteering time
What are the key findings from the CAF World Giving Index 2018?
- Giving has increased in developed countries; a welcome reversal of the decline we saw last year amongst most of the top- scoring Western countries.
- The giving gap between the continents is closing. For example, five years ago there was a 7 percentage point gap between the index scores of the Americas and Africa. Now it stands at just 1 percentage point.
- More people around the world reported helping a stranger and volunteering their time in 2017, but the proportion donating money has declined for the second year in a row.
The Fish Chick was thrilled to recently receive her re-certification with her Certified Fund Raising Executive (CFRE) credential, joining 6,000 other fundraising professionals around the world that hold the CFRE designation.
Individuals granted the CFRE credential have met a series of standards set by CFRE International which include tenure in the profession, education, demonstrated fundraising achievement and a commitment to service to not-for-profit organisations. They have also passed a rigorous written examination testing the knowledge, skills, and abilities required of a fundraising executive, and have agreed to uphold Accountability Standards and the Donor Bill of Rights.
“The CFRE credential was created to identify for the public and employers those individuals who possess the knowledge, skills and commitment to perform fundraising duties in an effective and ethical manner,” said Jim Caldarola, CFRE, Past Chair of CFRE International.
“As the certification is a voluntary achievement, the CFRE credential demonstrates a high level of commitment on the part of Bianca Crocker to herself, the fundraising profession, and, the donors who are served”
CFRE recipients are awarded certification for a three-year period. In order to maintain certification status certificants must demonstrate on-going fundraising employment and fundraising results, and continue with their professional education. Employers and donors who work with CFRE’s know they are getting a professional who is committed to the best outcomes for their organization and has the requisite knowledge and skills.
CFRE International is an independent organisation dedicated to the certification of fundraising executives by setting standards in philanthropic practice. Governed by a volunteer Board of Directors and led by a small professional staff, CFRE International consistently meets the highest standards for certification excellence and is itself accredited by the American National Standards Institute (ANSI) under the ANSI/ISO/IEC 17024 standard for personnel certification programs.
The Fish Chick was chuffed to present not once, but twice, at The 2018 Collins & Co Not-for-profit Conference in March.
Bianca’s two presentations, The Power of People and Key Tools for Small Charity Success, were well received and some attendees provided some really lovely feedback.
And now you can see those presentations below, along with the other presenters at the conference here.
‘The Power of People’
‘Key Tools for Small Charity Success’