Pamela Grow is an author, coach, copy-writer & nonprofit marketing consultant. Pamela specialises in helping small nonprofits develop and has been named as one of the top 30 Most Effective Fundraising consultants.
In her article 10 things that will make your donors say “Wow!”, Pamela gets together with ten charities to give us a few hints on how to keep donors. The common theme through the list was board members reaching out to their donors. Not to ask for money but to share ideas or just say ‘thank you’. Handwritten thank you notes were popular, either from board members or people who have received benefits from the charity. Releasing an impact statement and personally inviting your top 100 donors to your annual general meeting were other ideas.
To read the full article click here.
Individuals have never been so keen to take on challenges, or collect money for their chosen cause from friends and family. Often social media is used very effectively, gaining reach to donors who may otherwise never have heard of your organisation. This is great; the problem lies in how to convert these one off donors into fundraisers themselves, or at least regular donors of your cause.
After conducting interviews PhD researcher Karen Sutherland gives us some insight into the tricky business of converting the ‘viral quotient’. She tells us:
In the case of Not for Profit organisations, especially charities, it seems to involve more than just sharing content, but sharing inspiration.
Karen’s top three tips are:
- Be grateful, not needy.
- Don’t underestimate the power of email.
- Ask the fundraiser to report back.
To read the full article on Karen’s very helpful top tips from Pro Bono Australia, click here.
Every good fundraiser knows that key to their success is an accurate and tidy database of donors and prospects. Sometimes this is a challenge for many organisations as people move or pass away and it’s difficult to keep up to date..
Launched in 2012, The Australian Bereavement Register (TABR) is helping organisations cleanse their databases by removing names and addresses of people who are deceased. This project has been welcomed by the public as continuing to receive mail can be painful for friends and relatives of the deceased person.
Cleansing data can include removing duplicates, deceased persons as well as name and address validation, correction and relocation.
Alliance Data is one organisation that offers this service. They work directly with the bereaved to gather fully permissioned verified records.
Find more information on the Australian Bereavement Register here.
A new report has emerged based on four years of research by a collaboration of Australian universities. Having The Last Word Will Making and Contestation in Australia can be of help to non profits when planning their bequest programs.
The report revealed only 16% of individuals found it important to include a charity in their will. The majority of these people were women and people without children.
Charities are advised to differentiate their bequest programs from other non profits while keeping it as just one part of their overall fundraising program.
22% of people intended to make a will but had not yet meaning that they were all potential donors.
Having the last word
Registering for My Bequest is a good option for your organisation if you are looking to receive more bequest income or do not have your own bequest strategy in place.
For $660 your organisation will be profiled both online and in the hardcopy of My Bequests Directory. The directory is then promoted to more than 37,000 Australian law and financial advisory firms across Australia and seniors organisations.
My Bequest is Australia’s only online and hardcopy bequest directory. Registration takes only 15 minutes and potential bequest donors can request information and make a bequest to you online with your organisation receiving an email advising you of this immediately.
For more information, click here.
Have you ever wondered how many doctors in Kyrgyzstan your income could fund? Or how long it takes a labourer in Indonesia to earn enough to buy a can of cola compared to you? Want to know your how many children your wealth could protect from malaria in Malawi?
If you earn a modest $50,000 annually then you are in the top 1% of the richest people in the world.
When you input your yearly income or total wealth the interactive The Global Rich List site will supply you with comparative statistics from around the world that will surprise you.
To check out this very cool website and perhaps put your financial situation in a global perspective click here.