Advice & Inspiration

Thank You Thursday: Get Moving Australia

A recent survey revealed that more than half of all Australians do no formal exercise, and despite this alarmingly high number of sedentary lifestyles, more than 63 percent of the population expressed a desire to lose weight. Go figure. Clearly, as a nation our actions aren’t living up to our actions.

Well, whilst this isn’t driven by a charity, one Aussie company is trying to change that by encouraging a change in people’s attitudes to exercise and fitness. It’s clothing brand, Lorna Jane, who have created Active Nation Day.

Taking place this Sunday, September 30th, Active Nation Day is part of the Move Nourish Believe campaign and encourages all Australians to get moving and engage in physical activity. For more than twenty years the brand has inspired women to not only look great when exercising, but to actually get active, and now it’s hoping to get the entire nation moving.

After doing some research with Roy Morgan in late 2011, Lorna Jane realised that we are one inactive country and wanted to play a part in making a shift. Founder, Lorna Jane Clarkson says of the initiative:

“It’s time for the women of Australia to invest in their health and wellbeing and take the first step towards living an active life. Lorna Jane is taking the next crucial step to bring about a fitting change and inspire the nation to get moving.”

They developed the following promotional video to discuss the issue.

As part of the campaign, you can download the free Lorna Jane iPhone app and track your runs, walks or cycles via GPS, motivating you to move for the movement. Once you have completed the workout, you can upload it to the Now Move It website and track it along with your friends’ and the rest of the nation’s activities.

To get involved in some of the free activities happening around the country – check it out here.

While The Fish Chick has been writing Thank You Thursday blogs for some time now, it is the first time I can incorporate one of my personal passions into a post. I’m thrilled to acknowledge Lorna Jane Clarkson, the Lorna Jane brand and the Move Nourish Believe movement for their efforts to not only inspire a nation of women to be fit, but now also tackling Australia’s issues of inactive lifestyles and obesity head on. A brilliant effort.

See you in the pond,

The Fish Chick.

P.S Just quietly, I might add, I’ve been a huge LJ fan for a long time and one of the best things about running my own business is being able to make my LJ wear my unofficial uniform. So an extra little thanks from me too. Lol. ❤

Thank You Thursday: A Taste of Poverty

When was the last time you spent two dollars? Not five dollars but just two. What did you buy? I bet it wasn’t much. You can’t even get a coffee for $2 nowadays, can you?

The average Australian lives on about $94 per day. To be living in extreme poverty in Australia, as defined by the World Bank, you would be living on just $2 per day. That’s $2 every day for food, shelter, health care, education, transport and anything else you might need. Sounds impossible, doesn’t it?

What about just living on $2 worth of food a day, forgetting about the cost of your home, clothing and so on. Could you do that?

Thank You Thursday: Money for Nothing

Last week I came across an initiative that wasn’t only about raising funds for a good cause and creating a better world, but doing something for yourself and creating a better you. And I believe the ‘better you’ that is created will in turn be a healthier and happier member of the community. It is Mindful in May and it is a project developed by Dr Elise Bialylew.

Mindful in May is a one month meditation campaign for both beginner and more experienced meditators that benefits you and raises money to bring clean drinking water to people living in developing countries.

Create a clear mind for you and clean water for others.

Developed as a way of creating support for those who felt time poor but wanted to create a habit of mindfulness in their lives, Mindful in May asks participants to make a donation of at least $20 to go toward bringing clean water to 2 two villages sustaining more than 500 people.

Mindfulness is about paying attention in a particular way; on purpose, in the present moment and non judgmentally. Throughout the month participants will be supported in learning new skills to enhance their internal resources, whilst simultaneously contributing to bringing external resources to those living in poverty. They will have access to weekly audio meditation downloads, instruction and daily motivation.

I know I’ve talked about the issue of clean water around the world on this blog before, but just to recap; every 20 seconds a child dies from a disease caused by lack of access to safe drinking water, inadequate sanitation and poor hygiene. Mindful in May is an initiative raising funds for Charity: Water and hoping to do something about such statistics.

Basically, the project enables you to do good by doing nothing. 10 minutes of nothing every day for 31 days. I’m getting in on this one. A bit of mindfulness is what this Fish Chick needs right now, and clean water is obviously a necessity for everyone, fish and human alike.

So this Thank You Thursday we acknowledge the work of Dr Elise Bialylew and her efforts to make a difference in the world with Mindful in May.

See you in the (fresh) pond,

The Fish Chick

Thank You Thursday: It Started with a Pig

Many animals in human care in this country are excluded from the protection of Australia’s animal welfare legislation. That is, about 500 million ‘food animals’ (as they are called) endure lives of misery in factory farms as they are without socialisation, sunshine and freedom.

When a lady named Pam Ahern learned of these facts she decided to do something about it and create a place that could be a sanctuary for rescued farm animals.

Edgar Alan Pig – a large white and landrace cross pig – was the first animal Pam rescued from a piggery and she named her sanctuary after him.

Edgar’s Mission aims to rescue, rehabilitate and rehome wherever possible. They seek to create a humane and just world for humans and animals through education, advocacy and empowerment.

The sanctuary is home to over 250 animals so a big part of what Edgar’s Mission does is help care for them. The other part of their work is to run education programs for students and community groups. While being conscious of not telling people what to do, the mission provides information and hopes to inspire people to be have more empathy for animals, respect for the environment and an understanding of the impact they are making on the world around them.

Check out the video below for more information about Edgar’s Mission.

If you’re in Melbourne, Edgar’s Mission have a few open days each year, and being only an hour from Melbourne it’s a a lovely day out. And, in particular, this Sunday (April 15) they have their Kids Day Out.

The Fish Chick thanks Pam and the team at Edgar’s Mission this Thank You Thursday.

See you in the pond,

The Fish Chick

Two’s Company, Three’s Crowd Funding

A term that is being bandied about in fundraising circles recently is crowdfunding. It is a relatively simple concept that describes the act of raising funds through a group of individuals (or crowd) for a specific project or cause.

Crowdfunding has its roots firmly in the charity sector, although it is quite popular in the music and arts industries and becoming more popular with business start ups.

While it’s not a totally new concept – it’s been around since the late 1990s – it has had a recent resurgence due to the ease by which it can work with the support of the internet.

Crowdfunding sites are starting up all over the globe, with seven already in Australia, as indicated in the diagram below.

According to the Daily Crowd Source website, there are three main categories of crowdfunding;

Equity-based crowdfunding is asking a crowd to donate to your business or project in exchange for equity.

Debt-based crowdfunding is asking a crowd to donate to your business or business project in exchange for financial return and/or interest at a future date.

Donation-based crowdfunding is asking a crowd to donate to your project in exchange for tangible, non-monetary, rewards such as an ecard, t-shirt or just for the giving  feeling.

It is this last type of crowdfunding that we will feature here today as it most commonly used by charities.

So, exactly how does it work?

Once they have decided on their project, charitable organisations can choose an online crowdfunding platform to use and then they set up their project page. They list on here all the details of the project including what the project is, who it will help, why it is needed and how much it will cost. It is important to remember that this page is your only chance at getting through to a potential donor – be sure to inspire them!

As your project funding period passes your organisation should promote it through various online networks and social media sites. The more people that visit your project page the more chance you have in raising the funds you need. When an interested donor visits your page, they can pledge an amount to donate. This amount is only taken from their account when 100% of your funds have been raised.

How can it help charities?

Crowdfunding can be of great benefit to the charitable organisations because it can help raise funds for some of those innovative projects that perhaps you can’t get off the ground elsewhere. It can also be a great way to grow your donor base.

Crowdfunding seems to appeal to a younger, more savvy investor who wants to have more involvement in the social outcomes they help fund, so this type of fundraising may just help your organisation tap into potential new, younger donors.

Before you get started

One crowdfunding blog recommends asking yourself three questions to see if you’re ready for a crowdfunding project;

1. Is this an idea that enough people will think is valuable? You want enough people to invest in your project otherwise it won’t be viable.
2. Is this a project that can be accomplished with limited funds?  Make sure you get your ask amount right. Obviously, the less money you need the quicker you can raise it, but you don’t want to fall short and have to change an ask (or ask again).
3. Are you dedicated to seeing this project through to fruition? Individuals who invest in your project are investing in your ability to complete it – they have the faith that you will do it, so you need to be sure you can.

So, if you think you’re community group is ready to get started here are three Australian sites you might want to check out;

And remember, every crowd has a silver lining (at least the potential to, anyway).

See you in the pond,

The Fish Chick.

Thank You Thursday: Making a Splash

March 22nd, is World Water Day.

World Water Day is a day designed by the United Nations to shine a spotlight on the importance of freshwater and advocating for the sustainable management of freshwater resources.

There are a number of organisation’s around the globe that now focus their attention on promoting the need for fresh clean drinking water in developing countries and today I’d like to highlight one of the them.

Thankyou Water is an Australian based non-profit social enterprise set up in 2008 by a group of young idealistic friends when they learned that Australians spend almost $600 billion on bottled water. Yes, $600 BILLION on bottled water in a country where fresh, clean drinking water is basically available at the turn of a tap. And at the same time 900 million people around the globe do not have access to ANY clean drinking water.

Thankyou Water is a new brand of bottled water using 100% of its profits to fund water projects in developing nations across Africa and South East Asia. Their concept is simple: One bottle of Thankyou Water is enough to provide clean drinking water to one person for at least one month in the developing world.

The founders of Thankyou Water wanted to be able to give ordinary Australians the opportunity to make a difference in the world by doing something they already do a lot of… buying bottled water. One of their Co Founders, Dan Flynn, says, “Thankyou Water exists to bring a collision between two extremes, the world water crisis and Australia’s $600 million bottled water industry.”

So far, Thankyou Water have had at least eight of their water projects fully funded through their social enterprise. Their water projects usually include the ‘hardware’ (the physical materials and equipment) and the ‘software’ (the health and hygiene education, skills training, labour and the monitoring and evaluation) aspects of the project, to make sure that the impact is sustainable in the communities in which they work.

So this Thank You Thursday, the Fish Chick shows gratitude to the team at Thankyou Water.

See you in the pond,

The Fish Chick.

P.S Perhaps next time you’re out looking to purchase a bottle of water you’ll look twice for this bottle.