Advice & Inspiration

Google for Non-Profits

‘You are changing the world. We want to help,’ says Google.

Google for Non-Profits is being rolled out around the world and now includes Australia.  It offers charities free access to Google tools including Gmail, Google Calendar and Google Ad Grants.  Google’s tools are designed to help you work more efficiently in reaching your donors and volunteers.

You can store and share documents from the cloud with 30GB of Google Drive space.  Google Apps for Non Profits, Google Outreach and YouTube are all free for charities also.

In one case study WaterAid explains how they make YouTube clips to attract a younger audience to their website and integrate these videos with Google Earth.  They also link with Google analytics and Adwords to track their visitors.

With Google products being widely tried and trusted you will be hard pressed to find a reason not to give Google for Non-Profits a go. For more information, click here.

GoFundraise Whitepaper

gofundraise_logoHistorically DIY fundraising was known as community fundraising, but as this space has grown in popularity, so has confusion around the terminology used. DIY fundraising can involve peer-to-peer, but doesn’t necessarily need to; meaning that it could be a door-knock campaign with no peer-to-peer element at all. Some examples of DIY fundraising are:

– A company holding a lunch in support of a charity
– A group of friends organising a bike ride in support of a charity
– An individual affected by a cause holding a cake bake for a charity

GoFundraise is an expert in this field. Working with non-profit organisations to leverage the internet and social media through the use of its leading software, GoFundraise enables individuals to help fundraise more effectively than ever before.

Market research shows that 30% of online peer-to-peer fundraising is undertaken by DIY fundraisers, which is why charities need to plan and build DIY into overall fundraising strategies. GoFundraise’s new Whitepaper titled, ‘The growth of DIY fundraising and how to incorporate it into your fundraising strategy’ will provide you with the tools and strategies you need to implement, and really grow, this method of fundraising in your organisation.

Fish Community Solutions was proud to support GoFundraise in pulling this Whitepaper together. For more information or to download the Whitepaper for free, please click here.

Being Connected

windows8If your Australian non-profit has technology needs, you  should consider getting a Connecting Up account.

Connecting Up offers not-for-profit organisations a place to find donated and discounted computer software, hardware and resources.  Services are available in Australia, New Zealand and throughout South East Asia.

For donated items an administration fee of between 4-10% is charged to cover the cost of keeping the service available.  As an example you can get a copy of Microsoft Office Professional Plus 2010 for $35 or Norton 360 for just $9.

Connecting Up were award winners in the 2013 Social Enterprise Awards. Partners donating technology include Microsoft, Cisco, Symantec and Adobe.

Informative webinars and a directory services are also available to connect non-profits and charities with each other and as a resource for the public, donors, funders, government and business.

For more information click here.

Keep Your Donors

thank-you-note11Pamela Grow is an author, coach, copy-writer & nonprofit marketing consultant.  Pamela specialises in helping small nonprofits develop and has been named as one of the top 30 Most Effective Fundraising consultants.

In her article 10 things that will make your donors say “Wow!”, Pamela gets together with ten charities to give us a few hints on how to keep donors.  The common theme through the list was board members reaching out to their donors.  Not to ask for money but to share ideas or just say ‘thank you’.  Handwritten thank you notes were popular, either from board members or people who have received benefits from the charity.  Releasing an impact statement and personally inviting your top 100 donors to your annual general meeting were other ideas.

To read the full article click here.

Converting One-off Donors

Individuals have never been so keen to take on challenges, or collect money for their chosen cause from friends and family.  Often social media is used very effectively, gaining reach to donors who may otherwise never have heard of your organisation. This is great; the problem lies in how to convert these one off donors into fundraisers themselves, or at least regular donors of your cause.

After conducting interviews PhD researcher Karen Sutherland gives us some insight into the tricky business of converting the ‘viral quotient’.  She tells us:

In the case of Not for Profit organisations, especially charities, it seems to involve more than just sharing content, but sharing inspiration.

Karen’s top three tips are:

  • Be grateful, not needy.
  • Don’t underestimate the power of email.
  • Ask the fundraiser to report back.

To read the full article on Karen’s very helpful top tips from Pro Bono Australiaclick here.

Fish Community Solutions Coach and Strategise

Keeping your Data Golden

Every good fundraiser knows that key to their success is an accurate and tidy database of donors and prospects. Sometimes this is a challenge for many organisations as people move or pass away and it’s difficult to keep up to date..

Launched in 2012, The Australian Bereavement Register (TABR) is helping organisations cleanse their databases by removing names and addresses of people who are deceased. This project has been welcomed by the public as continuing to receive mail can be painful for friends and relatives of the deceased person.

Cleansing data can include removing duplicates, deceased persons as well as name and address validation, correction and relocation.

Alliance Data is one organisation that offers this service. They work directly with the bereaved to gather fully permissioned verified records.

Find more information on the Australian Bereavement Register here.