If you haven’t seen the TED Talk – The Way We Think About Charity is Dead Wrong, then it’s about time you did. In this 19 minute presentation Dan Pallotta speaks about the double standards we have for the profit and non profit business structures. The community has been led to believe that charities can provide for their causes without paying for overheads including marketing and wages. To make money non profits need to fundraise and this costs money.
It is essential for non profit organisations to invest in advertising and marketing. They need to be allowed time to gain success from their innovations and experiments.
Charities need the support from their donors, and other stakeholders, to create a sustainable business model. This video is a great resource to be shared with Board Members when hoping to get an understanding of why your organisation needs to invest in fundraising.
As Pallotta says, “Let’s change the way we think about changing the world.”
UK musician, Bono, had very good news to share when he presented at a TED Talk. Eight million patients have been receiving aids medicine in the past 13 years and malaria deaths are down by 75%.
The number of people living in extreme poverty has halved between 1990 and 2010 declining from 43% to 21%. This is a marvellous statistic in itself.
Calling himself a factualist as it’s the facts that he’s working with, Bono presents to us how we can virtually eradicate extreme poverty by 2028. He tells us we could be the great generation that Mandela asked us to be.
Together we have power in numbers and we can use this force to create amazing change in this world for those most in need.
The Centre for Social Impact has released a handy document called The Compass. It is a thorough, yet simple guide to help organisations best measure the positive social impact they are having.
‘This guide is for everyone working towards the creation of positive social impact in Australia and who wants to know if they are making a difference.’
Identifying, evaluating and communicating our social outcomes is essential for all charities and this guide can be used as a tool to effectively do that. It will also help you learn the difference between outputs, outcomes and impact.
The Centre for Social Impact says:
‘We measure what matters, and The Compass is here to help you understand how you can measure what matters too.’
Get your hands on The Compass.
Building a Better Board
Most organisations would like to help improve their Board and the skills and knowledge of Board members. Better Boards may just help you do that.
Better Boards aim is to create positive impact through governance and leadership solutions. They have Australasia’s largest selection of governance and management titles for non-profit leaders. At their website you can find answers, examples, tools, advice and information, insights and inspiration. There are lots of books, articles, surveys, seminars and news from the NFP sector.
They also hold master classes for you or your organisation’s board members to attend. For example the last master class was on ‘Practical Governance & Leadership’. These Classes are held in major cities across the country for your convenience. Better Boards holds an annual three day conference to share knowledge, learn and network.
Find more information about Better Boards.
‘You are changing the world. We want to help,’ says Google.
Google for Non-Profits is being rolled out around the world and now includes Australia. It offers charities free access to Google tools including Gmail, Google Calendar and Google Ad Grants. Google’s tools are designed to help you work more efficiently in reaching your donors and volunteers.
You can store and share documents from the cloud with 30GB of Google Drive space. Google Apps for Non Profits, Google Outreach and YouTube are all free for charities also.
In one case study WaterAid explains how they make YouTube clips to attract a younger audience to their website and integrate these videos with Google Earth. They also link with Google analytics and Adwords to track their visitors.
With Google products being widely tried and trusted you will be hard pressed to find a reason not to give Google for Non-Profits a go. For more information, click here.
Historically DIY fundraising was known as community fundraising, but as this space has grown in popularity, so has confusion around the terminology used. DIY fundraising can involve peer-to-peer, but doesn’t necessarily need to; meaning that it could be a door-knock campaign with no peer-to-peer element at all. Some examples of DIY fundraising are:
– A company holding a lunch in support of a charity
– A group of friends organising a bike ride in support of a charity
– An individual affected by a cause holding a cake bake for a charity
GoFundraise is an expert in this field. Working with non-profit organisations to leverage the internet and social media through the use of its leading software, GoFundraise enables individuals to help fundraise more effectively than ever before.
Market research shows that 30% of online peer-to-peer fundraising is undertaken by DIY fundraisers, which is why charities need to plan and build DIY into overall fundraising strategies. GoFundraise’s new Whitepaper titled, ‘The growth of DIY fundraising and how to incorporate it into your fundraising strategy’ will provide you with the tools and strategies you need to implement, and really grow, this method of fundraising in your organisation.
Fish Community Solutions was proud to support GoFundraise in pulling this Whitepaper together. For more information or to download the Whitepaper for free, please click here.