Giving Tuesday 2018 donors Fish Community Solutions

Turning a New #GivingTuesday Donor into a Lifetime Donor

Many millennials prefer to make their payments on a monthly basis, so how you can you engage younger donors on a day like #GivingTuesday and beyond?

npENGAGE has featured a fantastic article on how to turn a single-time donor from a day like #GivingTuesday into a lifetime donor.

Writer Jenny Toldeo says;

As a millennial, I prefer to pay costs monthly—even if that means spending a little more.

And I’m not alone. 92% of millennials have active service subscriptions.

It’s just more feasible for me to give $20 monthly than it is to make a one-time $200 donation. Yes, you read that right! Understanding a situation like mine is crucial to running a successful sustainer giving program.

One organization broke the cycle. After I made my first gift, our relationship flourished. I’m now a proud lifetime supporter. Why? They followed a strategy I like to call the “Vowel Method.”

The Vowel Method has five elements: Accessible, Educational, Impactful, Open, and You. Let’s take a closer look.

READ MORE.

 

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