In early 2016 The Wall Street Journal published an article about the differences in charitable giving by men and women.
The article, based on research conducted at the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy, suggests that giving is consistently different based on the gender of the philanthropist.
“In one study, baby-boomer and older women gave 89% more to charity than men their age, and women in the top 25% of permanent income gave 156% more than men in that same category,” the article says.
As charities, it is important that we start to consider these gender differences when engaging with our donors and prospective donors. For more details, read the article in full here.