Historically DIY fundraising was known as community fundraising, but as this space has grown in popularity, so has confusion around the terminology used. DIY fundraising can involve peer-to-peer, but doesn’t necessarily need to; meaning that it could be a door-knock campaign with no peer-to-peer element at all. Some examples of DIY fundraising are:
– A company holding a lunch in support of a charity
– A group of friends organising a bike ride in support of a charity
– An individual affected by a cause holding a cake bake for a charity
GoFundraise is an expert in this field. Working with non-profit organisations to leverage the internet and social media through the use of its leading software, GoFundraise enables individuals to help fundraise more effectively than ever before.
Market research shows that 30% of online peer-to-peer fundraising is undertaken by DIY fundraisers, which is why charities need to plan and build DIY into overall fundraising strategies. GoFundraise’s new Whitepaper titled, ‘The growth of DIY fundraising and how to incorporate it into your fundraising strategy’ will provide you with the tools and strategies you need to implement, and really grow, this method of fundraising in your organisation.
Fish Community Solutions was proud to support GoFundraise in pulling this Whitepaper together. For more information or to download the Whitepaper for free, please click here.